"You would not refuse a job interview because it felt awkward. So please do not refuse recognition for the same reason. Submit the case. Let us judge. Losing is temporary. Staying invisible is permanent."

Brandie Deignan, CEO, Pier Health

"Stop negotiating yourself down. Women are often conditioned to wait until 150% ready, to downplay our achievements, to wonder if we're enough. Submitting isn't arrogance, it's honesty about the work you've done and the path you've cleared for others."

Sairah Ashman, Global CEO, Wolff Olins

"Please do it. Your story and your experience could be exactly what someone else needs to hear, see, and recognise. By entering, you're already celebrating your hard work. That in itself is something special."

Claire Ferreira, Founder & CEO, Mums In Marketing

"Many women underestimate the significance of their work because it feels like 'just doing the job'. Reflect on your impact and growth, and put yourself forward. Visibility matters - not just for you, but for the women coming up behind you and for what the future of work needs."

Dinah Williams, Founder and CEO, The Avenir Network

"Why wouldn't you? What harm could entering possibly do? So often we look at leaders or those in authority and wonder how they got there, or why we're not in the same position. The simple truth is you need to put yourself out there to be seen and to be recognised. In and of itself, putting an entry together encourages recognition and reflection on your own journey."

Becky McKinlay, Managing Director, Oystercatchers

Being included in the Women in Leadership Powerlist 2025 was a real honour. It was wonderful to be celebrated among other incredible women. I'd encourage anyone considering entering to go for it and trust that your hard work deserves the recognition. Being recognised in the Powerlist 2025 was a huge milestone, meaningful for me and my company. The awards are an amazing platform for women leaders, and the win has really empowered my work since. I'd definitely encourage others to enter - what do you have to lose!

Helen Johnson, Managing Director, SMG