Sairah Ashman

Sairah Ashman is Global CEO of Wolff Olins, where she leads a team that helps the world's most ambitious organisations find the courage to change. With over 30 years of experience building and transforming businesses across cultures and continents, Sairah has a proven track record of turning complexity into clarity, and strategy into impact. She believes the best brands are built at the intersection of rigour and creativity, what one McKinsey partner famously called "the perfect blend of maths and magic." An alumna of Harvard Business School and Goldsmiths University of London, Sairah is a founding member of Omniwomen UK & Allies, a Forbes columnist, and a regular voice at TEDx and Web Summit. She leads with the conviction that diverse teams don't just perform better, they think bigger.