Rebecca Crook

Rebecca joined MSQ DX in January 2025 as its first female CEO, taking the helm in an industry historically dominated by men. She arrived at a defining moment for the business, leading the integration of digital experience agencies MMT and 26 DX. Agency mergers are notoriously complex, but Rebecca navigated this period by proving that employee-centric leadership and commercial excellence do go hand in hand. She combines financial rigour with genuine care for her team, prioritising clarity, trust, and substance-over-style. Within a year, Rebecca relaunched the agency, doubled UK EBITDA, strengthened operational performance, and won five major new clients, while retaining 98% of staff and achieving 94% workforce approval for her communication. MSQ’s Executive Director, Ben Rudman, says it best: "Rebecca doesn't lead through grand gestures. She leads through consistency, accessibility, and a relentless focus on outcomes. She delivers strong commercial results whilst genuinely putting people first. Most leaders claim to do both; Rebecca actually does.” Rebecca’s impact extends beyond her day job. She chairs The Diana Award, co-chairs BIMA’s CEO & Leadership Council, and has mentored more than 40 women. For her dedication, commercial successes, and outstanding leadership, she is worthy of a place on this year’s Power List.