Natasha Wallace

Leading Jellyfish's AI marketing transformation, Natasha has pioneered tools reshaping how brands compete in the agent economy. This is best demonstrated in Natasha’s spearheading and development of two industry-first Jellyfish platforms:Agent Shopper (tracking automated purchase behaviour) and CEO Agent, accelerating C-suite intelligence. Co-leading $2B+ media operations while defining the future of marketing, Natasha has led the adoption of Agentic Workflows through Jellyfish’s Pencil (the world’s largest generative AI SaaS platform for brands) for the world’s largest advertisers. Natasha leads a global capability of 40+ practitioners across media strategy, market intelligence, and AI consulting and has cemented her reputation as a respected voice on AI's marketing implications. She has carried out speaking engagements at Google events across France, UK, and Netherlands, plus platforms including AdWeek, DMX, The Drum, and NFT.NYC. Natasha carries out a number of charitable activities, serving on the boards for Guildhouse Schools and Huckletree, bringing AI and innovation expertise to entrepreneurs and helping define curriculum, preparing the next-generation for an AI-native world. This reflects her commitment to ensuring the marketing transformation she leads creates opportunity, not displacement