Louise Rudaizky

Louise (Lou) transformed Atomic London from a male-dominated organisation to one with 60/40 gender representation and zero pay gap in just five years. Her journey from Business Director to Managing Director while raising two young children exemplifies the leadership we need in advertising today.

Under Lou's guidance, Atomic achieved remarkable 63% growth when competitors declined last year, securing 12 new client wins through her exceptional relationship building. More impressively, she built comprehensive DE&I policies from scratch, implementing blind scorecarding, inclusive interview processes, and pioneering female health policies addressing everything from fertility challenges to menopause.

Lou's impact extends beyond Atomic through her Advisory Board role at Advertising Week Europe, mentoring work with Brixton Finishing School, and introduction of mental health initiatives and charity partnerships. She proves that inclusive leadership drives business success.

Lou is paying forward the support she once received as a pregnant Business Director, creating ripple effects across the industry. This commitment to transforming both company culture and business performance makes her the ideal recipient of Management Today's Women in Leadership Award.