Kate Tancred

Kate Tancred is the founder and CEO of Untold Fable, a fast-growing, tech-powered company redefining global ad production. She’s on a mission to create a more inclusive industry, opening up production so opportunities are based on talent, not networks or background. After founding The Smalls, Kate launched Untold Fable in 2021, rapidly scaling it into a £5M+ business with offices in London and New York. Under her leadership, the company has partnered with brands including Nike, Meta and HSBC, connecting them with a global network of over 8,000 filmmakers across 120+ countries. Kate has embedded innovation at the core of the business, developing technology that brings transparency to production. This includes tools that allow brands to assess the diversity of their production crews, challenging an industry that has favoured a narrow talent pool. She also recently launched a GenAI Content Studio, a talent sourcing service and a licensing platform. Her impact has been widely recognised: she is one of The Times’ 100 Most Innovative Entrepreneurs, honoured in AdExchanger’s Top Women in Media and Ad Tech and received the Campaign Female Frontier Award for Tech & Innovation. A regular speaker at Cannes Lions, Kate continues to champion a more inclusive industry.