Helen Johnson

Helen Johnson is Managing Director of Capture, SMG's brand-side commerce media agency, where she helps brands harness the power of brand-led retail media at the intersection of data, tech, and consumer behavior. A seasoned brand builder, Helen spent 19 years at Procter & Gamble, leading 17 brands across 11 markets. She was Senior Brand Director for Global Tesco and Northern Europe Commerce Marketing before joining SMG in 2022 to lead its Media, Insight, and Innovation teams. Appointed Managing Director of Capture in 2025, Helen is passionate about driving brand building success through insight-led, creative commerce strategies. A proud mother of two and industry champion of flexible leadership, Helen balances her role on a 70% schedule, advocating for inclusive, career-enabling work cultures that support both personal and professional growth. Helen is a past recipient of the Timewise Power Part Time Top 50 Award and in 2025 was awarded Management Today's Power Women in Leadership award as a reflection of her impact within the brand and advertising industry.