Catherine Sin

Catherine Sin is a multi-award-winning marketing leader, entrepreneur, and advocate for women in business. As Co-Founder and CMO of BEYLA, she is redefining business banking through AI and FinTech innovation. Previously, she spent over a decade at HSBC, leading global marketing and strategy across 60+ markets.  Passionate about breaking barriers and unlocking potential, Catherine has been recognised as a Management Today 35 Under 35 honouree, winner of Advertising Week Europe's Future is Female Award, and a Stevie Awards for Women in Business recipient. A two-time judge for the Management Today 35 Under 35 Awards, she is committed to driving meaningful change and empowering the next generation of leaders.