Annika Bizon

The most valuable leaders in British tech right now are those who understand the technology and make it matter to real people. Annika Bizon has been doing exactly that for twenty years across three industries, and the commercial results have been consistently outstanding. She has led many businesses through moments when entire industries were being rewritten, leading 20th Century Fox’s transition from physical to digital to establishing a new enterprise model at Three UK. Now at Samsung, she is helping define how millions of people in the UK think about AI. At every stage, her instinct has been to strip out the complexity and find the human truth. As Vice President at Samsung Electronics UK & Ireland, she now leads the total MX revenue, marketing and channel strategy across two markets. She has been recognised four years running as one of the top players in the UK mobile industry. She is a main-stage Cannes Lions speaker, a Meta UK Advisory Board member and one of the most credible senior women in British tech and is determined to ensure the next generation of women gets there faster than she did.