Amy Knight

Amy Knight is a 29 year-old digital retail leader and Co-Founder of Must Have Ideas (MHI), one of the UK’s fastest-growing e-commerce businesses. In just six years, she has scaled the company from a dining-table start-up into an £80 million operation employing over 200 people. Renowned for her ability to simplify complexity at scale, Amy led the strategic creation of Spark, MHI’s proprietary, all-in-one technology platform. Built entirely in-house, Spark underpins every aspect of the business, aligning teams, data and decision-making into a single operational backbone and enabling sustainable, profitable growth. Amy’s leadership combines commercial rigour with a deeply people-first ethos. A Real Living Wage employer, she champions inclusive employment and progression, exemplified by her partnership with the Connect to Work scheme, supporting young people with learning disabilities into meaningful, permanent roles. Balancing hyper-growth with motherhood, Amy leads with integrity, resilience and clarity of vision. Her influence extends internationally through successful market expansion, and she is widely recognised for her impact, including Forbes 30 Under 30 Europe and The Sunday Times Fastest Growing Companies. Amy’s exceptional impact and unwavering commitment to her team and customers make her a standout figure worthy of recognition on the Women in Leadership Power List.