Ed Couchman

Ed Couchman is the General Manager of Snap in the UK, leading the camera company's largest European office. Ed works hand-in-hand with brands & businesses helping them to build engaging experiences that leverage Snapchat's full suit of solutions, including Augmented Reality technology to drive business results, as well as championing a number of inclusive workplace projects, including Snap Noir.  He has more than two decades of experience building meaningful and sustainable relationships within the media and advertising community, serving as Director of Agency Partnerships at Facebook. Prior to this, he was Head of Digital and Future Media at Channel 4, and he also led the display advertising team at Associated New Media. Ed's personal passions are social mobility and inclusivity; as well as being a trustee of the MediaTrust - a national charity that uses the power of media to give charities a voice and change lives ‚Äì he is the leader of Snap's partnership with the Social Mobility Foundation, helping young people gain digital skills. He is also a volunteer for Making the Leap and Speakers for Schools, two organisations raising aspirations and creating new opportunities for young people. He serves on many industry bodies including the Internet Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Industry Advisory Panel to the Advertising Association, as well as serving as an active member of National Advertising Benevolent Society (NABS).